$924,840 Award for social marketing campaign to promote substance use prevention and treatment

Peter Webb PR, Inc was awarded $924,840 from OBH on June 24 to provide specialized public relations/communications/creative services, media buying, and data driven research and evaluation to facilitate a social marketing campaign that will promote substance use prevention and treatment throughout the state. This vendor will collaborate with subject matter experts, established workgroups of the project, and OBH staff to provide strategic guidance and expertise utilizing a full social marketing process.

Components of the statewide social marketing campaign are as follows:

  1. Public relations/creative services
  2. Paid/earned media
  3. Data driven research
  4. Campaign evaluation
  5. Presentations/community outreach

For more about the winning company:  http://webbstrategic.com/about/