Peter Webb PR, Inc was awarded $924,840 from OBH on June 24 to provide specialized public relations/communications/creative services, media buying, and data driven research and evaluation to facilitate a social marketing campaign that will promote substance use prevention and treatment throughout the state. This vendor will collaborate with subject matter experts, established workgroups of the project, and OBH staff to provide strategic guidance and expertise utilizing a full social marketing process.
Components of the statewide social marketing campaign are as follows:
- Public relations/creative services
- Paid/earned media
- Data driven research
- Campaign evaluation
- Presentations/community outreach
For more about the winning company: http://webbstrategic.com/about/
Administration of Mental Health Services by Medicaid Agencies
State Medicaid agencies are playing an increasing role in funding, managing, and monitoring public mental health services…
Study: Colorado leads nation in teen depression
Colorado’s teens top the nation in depression, and its young people drink, smoke and use dangerous drugs…
Canvas the Film
Several CBHC staff and member representatives were fortunate to attend a screening of the film Canvas at…
Colorado Behavioral Health Task Force Report
The Behavioral Health Task Force Report is available for viewing or downloading at https://cdhs.colorado.gov/behavioral-health-reform.