$924,840 Award for social marketing campaign to promote substance use prevention and treatment

Peter Webb PR, Inc was awarded $924,840 from OBH on June 24 to provide specialized public relations/communications/creative services, media buying, and data driven research and evaluation to facilitate a social marketing campaign that will promote substance use prevention and treatment throughout the state. This vendor will collaborate with subject matter experts, established workgroups of the project, and OBH staff to provide strategic guidance and expertise utilizing a full social marketing process.

Components of the statewide social marketing campaign are as follows:

  1. Public relations/creative services
  2. Paid/earned media
  3. Data driven research
  4. Campaign evaluation
  5. Presentations/community outreach

For more about the winning company:  http://webbstrategic.com/about/

Posted in

We Must Be Champions of Our Mental and Physical Health Safety Net – Before It’s Too Late

By Kara Johnson-Hufford A teen struggling with mental health issues caused by a rocky home life finds…

Read More

The mental health and substance use disorder safety net is plagued by uncertainty

By Kara Johnson-Hufford For Colorado’s safety net providers, these are challenging times. For Colorado’s Community Mental Health…

Read More

Mental Health First Aid Courses During May is Mental Health Month

As we get closer to May, a month dedicated to raising national awareness about mental health, we…

Read More

The Budget Realities of Colorado’s Community Mental Health Centers

By Kara Johnson-Hufford Here are two things we know about the state of mental health in Colorado:…

Read More